Target audience/Narrative

Target audience/Narrative

For our film to be successful we need to specifically aim our product at a part of the market; this is known as a target audience. As our genre is British gangster and it features a younger generation of men it appears that we are appealing to British males aged 15-35. 

By realising our target audience we can therefore base what we deliberately do- e.g. place props in the shot, camera shots, around what our target audience expect to see. We have already identified typical symbolic codes: costume, characters actions etc.

Narratives rely on a disturbance of some sort, which can then be identified and we see the characters attempt to make amends whilst encountering difficulties along the way. Our narrative structure represents this as we see that our characters owe money to the “boss” (disturbance), and they must return the money (make amends), then we see problems unfold as we follow the characters’ struggle to find enough money.

As we are only filming a 2 minute scene it allows us to not finish our narrative, however the audience will be engaged and therefore want to discover how the narrative of our film unfolds, therefore our film will be appealing to our target audience.

Although the base of our narrative is similar to all the other British gangster films on the market, our film contains a younger version of the stereotypical characters in gangster films nowadays, this differs us from the market and allows us to offer something extra to our audience.

Rory Fairweather